Azalea Seafood Gumbo Shoppe Opportunity

Executive Summary The objective of this paper is to do an compendium and assessment on the growth opportunities available to Azalea Seafood Gumbo Shoppe (the confederacy), one of the largest producers of ready to fertilise okra plant with annual revenues of more than $1 million. Azaleas product could be found in approximately 1,000 supermarkets and were served in about 300 restaurants in the southeasterly United States. The product became a hit due to its singularity in taste (made exploitation a 100 class old family recipe), high quality, sold in ready to eat packages and is value for money. Analysis was done on the following areas: a) Evaluating the competitory conditions, b) Analysis on industrys attractiveness, c) Critiques on the c altogetherers competitive strategy, d) Assessment of strategic situation, e) Assessment of fiscal performance, f) Evaluating the pros and cons of each market opportunities, and g) Recommending on best course of bodily process to pursue. A SWOT analysis was carried out to evaluate the confederations strength, weakness, opportunity and threat and also to see whether its strategy-making apparent motion will produce a good-fit between the companys resource capability and its external situation.

Based on all the analysis mentioned, recommendations were made on the best course of transaction for Azalea to pursue for further growth. 1.0 Introduction Azalea Seafood Gumbo Shoppe was established in Mobile, Alabama, in 1971 by Pat Lodds. The shop offered customers fresh snapper, grouper, flounder, and pewit caught in Mobile Bay and the Gulf of Mexico, but Azalea differed from its rivals by also selling prepared seafood gumbo that could be taken home for dinner. The high quality gumbo was prepared using Loddss 100-year old family recipe, which made it popular within months later its first operation. Pat Lodds sold the business to Jim Hartman in 1981, who go on to sell fresh fish and freshly prepared gumbo to the walk-in... If you want to get a full essay, order it on our website: Orderessay

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