Case Study Diamond

Case 3: Strategic marketing within the mankind infield market The mining of infields plays a critical role in the economies of Southern Africa, Russia and, to a lesser degree, in Australia and Canada. Indeed, in Botswana which accounts for 29% of world diamond achievement (see Table 1), diamonds contribute to 33% of Botswanas Gross National Product (GNP); 65% of Botswanas state income and 75% of Botswanas exports (Cebrián, 2003). In these circumstances, it is important that the diamond market is carefully controlled and confidence in diamond tone is maintained to ensure steady growth in demand. everywhere the years a major centre for dealing in diamonds has evolved in Antwerp, Belgium. World supplies pass with Antwerps quartet diamond exchanges before making their way to commerce for enthronization and jewellery production in centres such as capital of The Netherlands in the Netherlands. Table 1: World diamond production (by value in percentage terms) Country Value % 29 21 11 11 5 7 6 4 6 100 Botswana Russia Angola South Africa Congo (Democratic Republic) Canada Namibia Australia Others Total extraction: Cebrián (2003) and Debswana (2003)* *Debswana (2003) is a subsidiary of Botswana Diamond Valuing Company (BDVC) own 50:50 by the State of Botswana and De Beers.

It is the organisation through which diamonds enter the commercial market that is of interest to the marketer. There has pertinacious been a diamond dealing community based around the railroad line station area of Antwerp, an important shipping port. In site to formalise the role of this community, the Diamond High Council (HRD) was founded in Antwerp in 1973 as a non-profit organisation to promote the diamond business. The HRD brought unitedly the four Belgian diamond bourses (exchanges), the Federation of Belgian diamond bourses, trade organisations and trade unions to act on their behalf. Private diamond companies are represented through their own diamond bourse or trade organisation as they are not today affiliated... If you want to get a full essay, order it on our website: Orderessay

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