Converse Company Background

COMPANY BACKGROUND dialogue, Inc. is a designer, distributor and marketer of high-performance and passing(a) athletic footwear and apparel for men, women and children. The clubs products primarily implicate athletic footwear distinguished by its sports classics, sports performance and sports lifestyle product categories, comprising approximately 37%, 27% and 36%, respectively, of the Companys sales. The sports classics footwear category includes the Chuck Taylor All Star, the Jack Purcell lawn tennis shoe, the One Star court shoe and other regular(a) heritage products. The sports performance footwear category focuses on basketball footwear, while the sports lifestyle products are designed to appeal to trend-conscious consumers desire casual footwear. The Companys products are sold in over 12,000 athletic specialty, sporting goods, department and national chain stores crosswise the United States and Canada, and also through Converses 43 licensees in over 100 countries. The unions history drop be divided into 2 main timeline: 1.19081941: Early age and Chuck Taylor In his late 30s, Marquis M. Converse, who was previously a respected manager at a footwear manufacturing firm, open(a) the Converse Rubber Shoe Company (also known as the Boston Rubber Shoe Company) in Malden, Massachusetts in 1908.

The company was a rubber shoe manufacturer, providing winterized rubber touch on footwear for men, women, and children. By 1910, Converse was producing 4,000 shoes daily, but it wasnt until 1915 that the company began manufacturing athletic shoes for tennis. The companys main turning operate came in 1917 when the Converse All-Star basketball shoe was introduced. Then in 1921, a basketball player named Charles H. or Chuck Taylor walked into Converse complaining of sore feet. Converse gave him a job. He worked as a salesman and ambassador, promoting the shoes around the United States, and in 1923 his touch was added to the All Star patch. He tirelessly continued this work... If you fatality to get a full essay, order it on our website: Orderessay

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