El Mawardy

International Business Management Studies Project Business gaucheries Case 1 El Mawardy Jewelry: Expansion during a niche Marketing Plan for El Mawardy Company Executive summary: El Mawardy is a gild that sells jewellery and gold in Egypt, whirl unique pieces to costumers and gold bars to tradinges. After founding and growing, the company now faces a new challenge; taking their business to another country. Therefore, it is necessary to know what they are doing and their request for a Marketing plan. Although the economic situation at the time is not also good, there were two serious options (countries) for expansion. These two options, the united Kingdom and Qatar, where examined for their opportunities, as well as threats and possible profits. lastly Qatar came out as the high hat available option for an planetary expansion. We assumed since Qatar is a Muslim country like Egypt that they throw the same class of culture and thus the same kind of taste and we wont have to change too much in our overall strategy, product and business culture. This market plan bequeath cover the launch of El Mawardy Qatar kickoff 2009 till December 2012. In the short term El Mawardy wants to open up one store in the urban center essence of Doha.

This because we believe our main tar drag group is in general found in this area. Our target group in Qatar is the junior female. We looked for the best possible place inside the city centre and think that we found the perfect spot; The City move Mall of Doha. In the long run El Mawardy ask to be focused on expanding their market share deep down the Qatari economy. In order to reach this goal they will have to open at least 4 stores within the first 5 years and become the preferred chump of their set target group. Of course going abroad brings a some new challenges to mind. A new distribution shift needed to be found, there are a few options but shipment by boat seems to be the best and cost effective option. A new country... If you want to get a full essay, order it on our website: Orderessay

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