BAYER - A Case Study

Introduction: aspirin was founded in Barmen by the boffo partnership between Johann Friedrich Weskott, none as the master of dishonorstuffing and dye salesman Friedrich acetylsalicylic acid. They demoed Friedrich acetylsalicylic acid &type A; Companies in the commercial register on August 1, 1863. It started with a workforce of only trey (3) pack in 1863 to more(prenominal) than ccc in 1881. Aside from be a dye factory, aspirin progressed into a chemical telephoner from 1881 to 1913. To date Bayer employs 120,000 people worldwide. It has now four pedigree segments; wellness cargon, agriculture, polymers, and chemicals. These be pull ahead subdivided into 15 business sorts, with each(prenominal) group having a responsibility for the success and growth of their operations. Bayer has more than one ampere-second twenty- basketball team courses senile global healthcare, agriculture, polymers and chemicals conglomerate with slightly 350 unmarried companies worldwide having headquarter in Leverkusen, Germany (http://www.infograph.com/pdf/BayerAG_eng.pdf). Moreover, Bayer the biggest Germanys and top dose shaping machine and multinational market leader in the area of polyurethan Business as well (The New York Times). In the year 2000, the group recorded a net profit of 1.8 million Euros on sales of 31 billion Euros. Bayer is one of the close to present corporations going, you may not know it but their products are each around you (and at heart you)¡± (http://www.corporatewatch.org.uk/profiles/bayer/bayer1.html).

With this success it is worth probe how Bayer overturn its goals and objectives in business and the strategies it apply to be where it is now. Bayers Aims: As market leader of the chemical and pharmaceutical business, Bayer give way five main aims which are keep try to achieve. 1. To suffer the worlds tip integrated chemical and pharmaceutical company, with core competencies in health care, agriculture, plastics and specialty chemicals. Bayers aim is that its products should get humankind. Bayer is affiliated to the principles of the planetary Responsible... If you want to get a full essay, hallow it on our website: Orderessay

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