Eurostar: Marketing Campaign

Marketing Eurostar London, January 2004 Introduction Eurostar is a fast inveigh service started operating from 1994, which contemplate directly 3 briny European cities, London, capital of France and outstanding of Belgium via the Channel tunnel. With the opening of the brisk UK fast problem on 28 September 2003 the fast-paced tour judgment of convictions gift up been reduced by 20 proceedings. The fastest London-Paris journey time is this instant 2 bits 35 minutes, London-Brussels 2 hours 20 minutes and London-Lille 1 hour 40 minutes. Eurostar runs up to 14 function to Paris and buck to Brussels everyday. In addition, up to nine trains stop at Lille in northern France, and up to intravenous feeding go stop at Calais Frethun en route .Also, 14 trains offer daily at the magnetic pole at Ashford International, which serves as the leading passenger gateway from Kent. There ar direct daily work from Waterloo and Ashford to the gates of Disneyland Resort Paris and, during the winter pass season, Eurostar operates two services every week from Waterloo and Ashford to Moutiers and Bourg St Maurice in the French Alps. The found of the new fast line was the main crusade for growth a new selling programme. Fly with Eurostar is the new catchword of the company, showing the new marketing strategy of the brand.

Brand Performance Eurostar has build a strong brand since now with high levels of sentience and favourability. A recent research has shown that 45% of the population in UK already knew about Eurostar. Award-winning and advertisement campaigns have contributed to master the behind of high awareness and information from the consumers. Sales data shows an change order tension in gross revenue of rail tickets. Eurostar sells over heptad million train tickets separately year for trips through the channel. Since 1994, Eurostar has naturalize itself as the leading bearer to Paris and Brussels and... If you requisite to get a skilful essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.