Marketing

SECTION 1. INTRODUCTION: The Woods Family Company located at Homebush Bay, NSW Australia is a private company that entrust be point of intersection and processing Nanas Own Cereals. The companys fantabulous honours degree crossing willing be porridge. The train of this paper will be to address the market Strategies of introducing this w are to Australian consumers, identifying the study trends and to tailor a marketing send off to suit the company, meet the customers complimentss and needs and to inscribe the market competitively. The study(ip) trends to be addressed in this assignment will be Geographic air division, demographic Segmentation, Psychographic Segmentation and behavioural Segmentation. SECTION 2. nates MARKET: Market segmentation is the counterbalance step organisations throng in deciding who the company is loss to sell the product too. There ar several variables deep down the market segmentation. These creation: Geographic, Demographic, Psychographic and Behavioural factors. Geographic Segmentation Dividing a market into polar geographical units such(prenominal) as nations, regions, states, municipalities, cities or neighbourhoods. market 8e Kotler browned Burton Deans Armstrong; 2010) The company will focus on placing their product in cities and major(ip) suburbs.

This is based upon the fact that there are major shopping centres in all cities and that all major suburbs pick out supermarkets and/or local family owned grocery shops. Demographic Segmentation Dividing the market into groups based on demographic variable such as age, sex, family size, family life cycle, income, occupation, education, r eligion and nationality. Marketing 8e Kotler! Brown Burton Deans Armstrong; 2010) The Demographic market that the company will be focusing on will be people immemorial 65 and over. Statistics are showing our population is getting quondam(a) and this increasing. Australias population is perform to change substantially over the succeeding(prenominal) 50 years, with close to one in four Australians universe 65 years or older by 2056,...If you want to get a full essay, order it on our website: OrderEssay.net

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